The Main Store, family owned and operated since 1956, is Northwestern Wisconsin's premier recreational rental headquarters for Sea-Doo PWCs, pontoons, fishing boats and Ski-Doo snowmobiles.
We also offer boat storage and winterization, live bait, DNR licenses, non-ethanol gas at our convenience store, and over 50 mini storage units at two convenient locations! If you will be in need of winter snow removal,we also have you covered there.
All ATVs and UTVs must display either a Wisconsin registration or an ATV trail pass to ride on our trails. Only machines meeting the state definition of an ATV/UTV are allowed on these trails. Please click here for the state definitions and registration/pass information.